Luxury living in the UK's happiest City | Generator Group Luxury living in the UK's happiest City | Generator Group
News / 02.11.17

Luxury living in the UK’s happiest City

Luxury living in the UK's happiest City

Generator Developments is pleased to announce the launch of The Bridge located on Wherry Road in Norwich, the latest scheme in its development portfolio. Occupying a prime waterside location in the heart of this regional capital, the modernist architectural design is a stylish landmark on the riverbank, enjoying far reaching views over the River Wensum.

The launch of the development is timely as Norwich has recently been revealed as ‘the UK’s number one happiest city’ in a survey by business psychologists OPP. The survey, which questioned over 2,500 workers, has placed Norwich as the happiest city in which to work, with 77% of people loving their job. High growth projections currently predict an extra 35,000 jobs by 2021 with 33,000 homes in the wider area.

Norwich is one of a few UK cities that still retains a strong local identity and a strong sense of community. Understanding the art of ‘place-making’, Generator Developments has created a scheme combining location, luxury and lifestyle, that will appeal to both discerning local buyers, downsizers and investors and those seeking to relocate to this cosmopolitan city.

The Bridge comprises 66 one and two bedroom spacious apartments; cleverly designed to maximise the natural light and tranquil setting. The homes are offered with outside space including private balconies, gardens and terraces, all positioned to enjoy sunshine throughout the day. Interiors reflect attention to detail and superior quality with luxury touches including timber flooring and individual designer bathrooms and kitchens. Residents will benefit from private secure parking and a landscaped communal ‘podium’ garden.

Edward Orr, Director at Generator comments: “The concept behind The Bridge has been to deliver an innovative, contemporary scheme providing generous living spaces and an exceptional finish. When we were looking for locations for our next project, choosing Norwich was an easy decision to make. The city offers everything required for 21st Century living, with some of the best shopping, entertainment, culture, cafes and restaurants in the region. The scheme is within walking distance of the city centre and rail station, and with strong growth prospects predicted for the city, we felt it was time Norwich has a development to match its dynamic future.”

Marc Langdon, Partner & Head of New Homes at selling agents, Bidwells says: “Over recent years it has been difficult for buyers at the luxury end of the new build market to tick all the boxes on their list of requirements. At The Bridge, buyers have the benefit of a small bespoke scheme offering a high specification throughout, whilst being perfectly located to take advantage of the wealth of facilities that Norwich city centre has on offer.”

Conveniently situated in Wherry Road near the railway station – train journeys to London take only one hour 50 minutes, with the Government having recently confirmed plans to improve this to one hour 30 minutes under the new initiative ‘Norwich in 90’.

To date, interest from prospective purchasers has been strong resulting in a number of off-plan reservations, indicating that there is a high level of demand for niche developments of this quality. Prices start from £198,000 and a show apartment is available to view by prior appointment with Bidwells.

For more information please visit www.thebridgenorwich.co.uk or call Bidwells on 01603 208775 to discuss further and arrange a viewing.

News / 02.11.17

Luxury living in the UK’s happiest City

Generator Developments is pleased to announce the launch of The Bridge located on Wherry Road in Norwich, the latest scheme in its development portfolio. Occupying a prime waterside location in the heart of this regional capital, the modernist architectural design is a stylish landmark on the riverbank, enjoying far reaching views over the River Wensum.

The launch of the development is timely as Norwich has recently been revealed as ‘the UK’s number one happiest city’ in a survey by business psychologists OPP. The survey, which questioned over 2,500 workers, has placed Norwich as the happiest city in which to work, with 77% of people loving their job. High growth projections currently predict an extra 35,000 jobs by 2021 with 33,000 homes in the wider area.

Norwich is one of a few UK cities that still retains a strong local identity and a strong sense of community. Understanding the art of ‘place-making’, Generator Developments has created a scheme combining location, luxury and lifestyle, that will appeal to both discerning local buyers, downsizers and investors and those seeking to relocate to this cosmopolitan city.

The Bridge comprises 66 one and two bedroom spacious apartments; cleverly designed to maximise the natural light and tranquil setting. The homes are offered with outside space including private balconies, gardens and terraces, all positioned to enjoy sunshine throughout the day. Interiors reflect attention to detail and superior quality with luxury touches including timber flooring and individual designer bathrooms and kitchens. Residents will benefit from private secure parking and a landscaped communal ‘podium’ garden.

Edward Orr, Director at Generator comments: “The concept behind The Bridge has been to deliver an innovative, contemporary scheme providing generous living spaces and an exceptional finish. When we were looking for locations for our next project, choosing Norwich was an easy decision to make. The city offers everything required for 21st Century living, with some of the best shopping, entertainment, culture, cafes and restaurants in the region. The scheme is within walking distance of the city centre and rail station, and with strong growth prospects predicted for the city, we felt it was time Norwich has a development to match its dynamic future.”

Marc Langdon, Partner & Head of New Homes at selling agents, Bidwells says: “Over recent years it has been difficult for buyers at the luxury end of the new build market to tick all the boxes on their list of requirements. At The Bridge, buyers have the benefit of a small bespoke scheme offering a high specification throughout, whilst being perfectly located to take advantage of the wealth of facilities that Norwich city centre has on offer.”

Conveniently situated in Wherry Road near the railway station – train journeys to London take only one hour 50 minutes, with the Government having recently confirmed plans to improve this to one hour 30 minutes under the new initiative ‘Norwich in 90’.

To date, interest from prospective purchasers has been strong resulting in a number of off-plan reservations, indicating that there is a high level of demand for niche developments of this quality. Prices start from £198,000 and a show apartment is available to view by prior appointment with Bidwells.

For more information please visit www.thebridgenorwich.co.uk or call Bidwells on 01603 208775 to discuss further and arrange a viewing.

Luxury living in the UK's happiest City
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